by David Aft
Every holiday season, I find myself in more than one conversation about charitable giving. Knowing I have dedicated my life to fostering both civic enterprise and promoting charitable giving, friends, family members, and business associates often corner me at holiday gatherings and ask candid questions about the legitimacy, effectiveness, and efficiency of dozens of local and global organizations on their radars.
A few weeks ago, when someone asked my advice about where he could donate some money to achieve the greatest impact, I shared a short list of groups I have worked with over the years—each with impressive records in impact and accountability. And then I paused and went a step further.
I told him that he could increase the relative value of his gift by waiting a month or two to make it. Let me explain.
For most people, the decision of which organizations to give to often trumps when to give and even, how to give. My argument is that all three of these decision factors are equal in importance.
Today, I will focus on the when part of the equation.
Most donors are “value driven”—they want the best return on their investment—and relatively speaking, their contribution could possibly hold more “charitable value” to an organization in the leaner months following the holiday season, when less dollars are circulating through the organization.
Many people are filled with the giving spirit in December, and they make a few year-end donations to help others, and perhaps, because they are looking for a few more tax deductions—not that there is anything wrong with that. As a result, many organizations are “financially fatter” at the close of the year than they are in the following springtime. So again, the aptly described “season of giving” may not always be the time when charities and the important causes they champion need our help the most.
It brings me great pleasure to be able to give back, but like other folks, I want to give back with great value and confidence. I encourage all prospective donors to consider not just who they give to, but when they give, because the timing of our charitable contributions matters.
In my next blog post, I’ll share a few thoughts about the different ways donors approach their giving, with an eye for making large charitable gifts manageable. Stay tuned.
David Aft is the president of the Community Foundation of Northwest Georgia. He has worked in the nonprofit field for over twenty-five years and is a recognized resource and noted speaker on charitable enterprise, civics, fundraising strategy and community development