By David Aft

One would think that reflecting on generosity and charity during the “season of giving” would be an easy task, as November and December are rich with examples of people stepping forward, opening their wallets, and supporting the many causes that bring holiday cheer into the lives of the less fortunate. But simply sharing a few examples of how to help doesn’t really seem to communicate the whole story.

As an idea, giving is pretty straight forward. Consider the following definition: giving — to present voluntarily and without expecting compensation. Again, a convenient, but somewhat inadequate description, especially when you bring charitable need into the equation.

In my world, the act of giving is often the end result of a “process.” We identify needs, brainstorm solutions, discuss the topic at length, perform lots of research, and evaluate specific asks. This approach is well suited to complex projects with multiple constituencies and big budgets. 

With that said, there is a much more human side of the equation — one that requires only one individual seeing a need and opening their hearts to help. These quiet, nearly anonymous, acts of charity resonate with me, especially this time a year.

A few days ago my mind drifted to Christmases past, and I began to think about those December gift exchanges I participated in as a child at school. These would happen every year, as we would draw names from a shoebox and busily prepare for the hotly anticipated gift exchange, usually on the day before we adjourned for Christmas break. I always remember these a joyful occasions, full of cookies, cake, fruit punch and Christmas carols. I remember that some years I was happier with my gift than others, but, all in all, my memories were pleasant ones. 

As I grew older and became more aware of the world around me, eventually becoming a parent myself, I realized I had taken many aspects of this simple gift exchange for granted. What about those kids whose families could barely afford food? What about those children whose parents couldn’t afford presents for their own children, let alone a fellow classmate? I was lucky not to have to deal with such weighty issues as a young student, but others around me were not so fortunate.

I had the chance a few years ago to speak to my third grade teacher Mrs. Kissling about my time in her class and I asked her about Christmas — specifically about the kids I mentioned above. I remember her demeanor hardening a bit as she reminisced a little. She confirmed that for as many years as she taught, it was a given that teachers would buy tiny gifts for these children so they would have something to exchange. She admitted that it was tough to watch every year, but accepted that sometimes "you had to do, what you had to do."

Mrs. Kissling and her fellow educators were daily philanthropists — quiet, thoughtful and often generous beyond their means.

So this year, as I reflect on the generosity of the season, I urge everyone to remember those tiny acts of philanthropy that make hard situations a little better and remember that giving takes many forms. Teachers have been asked to do so much this year and their efforts continue to be heroic. While a great example, it is, by far, not the only one. The police officer who coaches youth basketball at night and on weekends, the business executive who volunteers at the Humane Society and those wonderful souls who give a few dollars a week to their local United Way campaign – there are so many examples of giving. 

We can’t forget that the most powerful acts of generosity don’t have to be large, or particularly complicated – just rooted in the understanding that we all have gifts, and sometimes the tiniest things can make the biggest difference.

David Aft is the president of the Community Foundation of Northwest Georgia. He has worked in the nonprofit field for over twenty-five years and is a recognized resource and noted speaker on charitable enterprise, civics, fundraising strategy and community development.

by DAVID AFT

You have probably heard that 50 percent of the nation’s nonprofit organizations receive a majority of their annual donations in the weeks between October and December. It’s true. Most of us haven’t really thought about this pattern of giving, but I have, and I encourage you to think about it, as well, because it isn’t ideal for many organizations.

Every December, there’s a big push to send end-of-year donations, as charities near and far vie for our attention and our wallets.

The holiday season adds its own demands, with countless groups working to make the holidays a little better for our less fortunate friends and neighbors. Many also “time” their giving to maximize the tax advantages of their charitable donations. 

But then January comes and the “goodwill toward man” spirit in our souls is shaded by the exhaustion that follows the holiday rush. It takes a few weeks to get back into the groove of regular, day-to-day operations. It also takes a little while for our pocketbooks to recover from this very special, but sometimes expensive season. Our focus shifts and donating to charities is the last thing on our minds. After all, we wrote all those checks in December, right?

In the meantime, many nonprofit organizations are starving for funds in January. Their needs didn’t go away just because we turned a page on the calendar. For example, extra donations in December to a food bank mean they can feed more food-insecure individuals and families, and that’s usually what happens. Not every organization is in a position to save those extra donations, like squirrels stowing away acorns for the winter. For many charities, the transition from December to January moves them from a feast to a famine scenario.

But it doesn’t have to be this way. Here are four ways to help keep your favorite charities afloat all year round.

1.   AUTOPILOT—Consider setting up your bank account to automatically send your donations to your favorite charities each month. For example, instead of writing one $500 check in December to the Humane Society, consider setting up your bank account to send them $41.67 each month.

2.   A LITTLE PLANNING—Make it a New Year’s Day tradition to sit down with your family and plan out your family’s charitable gifts for the year. This will not only help shape a roadmap for your giving throughout the year and prevent the end-of-year giving frenzy, but it will also teach your children the importance of thoughtful, consistent charitable giving. You will be shaping the next generation of philanthropists with their involvement and participation.

3.   CLUBS AND ASSOCIATIONS—If you are a member of a club or association that raises money for community causes, consider making a motion to have the gift be delivered at the beginning of the year, as opposed to other times.

4.   THE TIMING OF FUNDRAISERS—If you are a volunteer with a church or nonprofit organization, sit down with the executive director and help them schedule fundraisers throughout the year to help keep a steady stream of donations coming in.

I want to be clear. I am not suggesting you stop or reduce your end-of-year charitable giving practices. I just want to encourage you to be mindful and remember the nonprofits of the world in January, February, and March—when their donations drop.

By changing our giving practices a bit, we can ensure the charities that care for so many, stay healthy all year long.

David Aft is the president of the Community Foundation of Northwest Georgia. He has worked in the nonprofit field for over twenty-five years and is a recognized resource and noted speaker on charitable enterprise, civics, fundraising strategy and community development.